Our Team

Our Team

Meet Ulrich, Inc.’s Design and Home Renovation Experts

Whether for a complete makeover or a minor home improvement, you deserve results that are extraordinary. At Ulrich, we agree.

What sets us apart? Everything that goes into those extraordinary results: knowledge, experience, talent, dedication and attention to detail, along with tremendous creativity, pride and passion. It all adds up to the Ulrich team. We are an employee-owned company, so every member of the team has our clients’ best interests at the forefront of every project.

Get to know the people behind our exceptional design and service.

Robert Elfers

Robert Elfers


Rob Elfers began his career at Ulrich, Inc. in 1981 as a member of the field staff and joined the management team in 1987; he became president in 2007.

Rob has had firsthand involvement with multiple generations of clients and their projects over the years. This unique continuity of relationships has been a tremendous benefit to our clients, deepening our corporate understanding of their needs and further shaping our mission: to focus on our clients’ interests in order to provide superior design, products, installation and service; and to return exceptional value for the investment our clients make with us.

In addition to building and maintaining so many strong client relationships, Rob has been instrumental in growing the Ulrich network of high-quality vendors, subcontractors, craftsmen and employees that create, design, deliver and install our fine products.

David Ulrich

David Ulrich, CKD


David Ulrich has been an integral part of Ulrich, Inc. for more than 50 years. During that time, he has helped the company become one of the region’s largest and most respected premier-quality kitchen and bathroom remodeling firms.

Always with an eye toward the future well-being of the company—and of its employees—David also transitioned Ulrich, Inc. from a sole proprietorship to an ESOP; Ulrich, Inc. is now 100% owned by its employees. His vision and leadership has created an environment that offers our employees long-term career opportunities not often found in the industry.

David has received numerous NKBA (National Kitchen and Bath Association) and manufacturer design accolades throughout his career; he is notably among the earliest to earn the designation Certified Kitchen Designer from the NKBA’s Society of Certified Kitchen and Bathroom Designers. David’s active role within the kitchen and bath industry is marked in many ways, including repeated requests to judge trade and consumer design competitions.

Aparna Vijayan

Aparna Vijayan


Artist and architect Aparna Vijayan applies her artistic talents and design expertise to create spaces custom tailored to her clients’ individual needs and lifestyles. Aparna’s visualization skills and formal architectural training bring a special quality to each project, blending aesthetics with practical, functional design solutions. She has always enjoyed focusing on residential design, especially kitchen and bath design, combining her knowledge of art and architecture to meet the many challenges presented by her clients.

Aparna earned an undergraduate degree in architecture and a master’s degree in urban design from Pratt Institute, where she was honored with an “Excellence in Design” award for her graduate thesis. Her architecture designs have been exhibited in several venues in New York City, and her oil paintings and etchings shown at various international art exhibits. Outside of designing, Aparna enjoys reading, oil painting, antiquing and traveling. She is also an avid foodie and enjoys cooking and entertaining.

Bonnie Hufnagel

Bonnie Hufnagel, CKD


Bonnie Hufnagel began her career designing kitchens and baths in 1986, and earned her certification as a kitchen designer in 1993. Over the years she has expanded her knowledge to include architectural woodworking, bathroom remodeling, and space planning, which affords her a broad, creative base from which to draw. This experience, combined with an understanding of her client’s individual needs, results in the distinctive approach Bonnie brings to her projects. Her design solutions are creative, practical, and each is personalized to fit the client.

Bonnie has been an active supporter of the National Kitchen and Bath Association (NKBA), serving the Northern New Jersey Chapter in numerous capacities, including chapter president. She also taught a kitchen design course at Bergen Community College for several years.

Bonnie earned a bachelor’s degree in psychology from Ramapo College, graduating cum laude in 2001. When she’s not designing amazing interior spaces, she enjoys spending time with family, oil painting and drawing, and dining out with good friends.

Jeannie Fulton

Jeannie Fulton

CKBD - Designer

Jeannie Fulton’s commitment to creativity, quality and professionalism are evidenced by her clients’ satisfaction, in large part due to her ability to truly understand a client’s needs and translate them into uniquely designed spaces. Her use of color, texture and style are among the elements she uses to create rooms of distinction.

After receiving a degree in business management and working in the corporate world, Jeannie returned to school to study interior design; she holds certifications in kitchen design and bathroom design. Her work experience, coupled with her education, inform every one of Jeannie’s projects, which deliver a high level of value, function and beauty.

Jeannie is a nationally recognized, award-winning designer.  Her work has been featured in numerous design publications including popular magazine covers such as DesignNJ.

Along with designing kitchens and baths, Jeannie enjoys designing and crafting her own jewelry, painting and cooking.


Julia Kleyman

Julia Kleyman

Designer, CLIPP   https://jkleymandesign.com

Julia Kleyman’s design expertise has been cultivated by her broad experience and education as well as her genuine enthusiasm for the process of creating uniquely beautiful and functional spaces.  Julia consistently develops concepts that provide that extra “wow” factor for her clients. Additionally, she is a Certified Living in Place Professional and can ensure her clients with special needs the utmost in home accessibility, comfort and safety. 

Julia attended the Moscow Institute of Architecture before coming to New York and completing her bachelor’s degree in design at Pratt Institute. Her early career as an art director and graphic designer has given her a rich foundation as a creative leader in a team environment. Seeking to fulfill a desire for hands-on tactical creativity, Julia became a highly sought-after faux finish artist, executing projects from single walls to entire residences. In 2005, she turned her creative attention and career to space and cabinetry design with Ulrich, Inc.

In addition to being published in several design magazines and books, Julia’s creativity and technical proficiency was displayed in the stunning kitchen in a recent Designer Showhouse of NJ in Saddle River, New Jersey—just one of many examples of her exceptional design skills.



Taylor Sassaman


Taylor Sassaman brings a fresh new perspective to kitchen and bath design.  You could say her designs are highly inspired by what is trending, popular and social media driven, but that would not quite do justice to her work.  Rather, she first pats down a client’s functional needs, creates a solid layout, then uses that as a springboard for design aesthetics - doing lots of internet research, compiling collections of images, and using those inspirational details, together with her client’s input to create a fresh new take on existing styles that make her clients uniquely happy.

Taylor is a 2020 graduate of the New York School of Interior Design.  During her last year of studies, a high end kitchen and bath firm in Manhattan scooped her up as an intern, then hired her on full time.  There she got involved with all facets of interior design, gaining valuable exposure working with some of the top architects and designers in NYC.  With an eye to furthering her career and spreading her wings, Taylor joined the Ulrich design team in 2022 and quickly became a valued member of the Ulrich family.

Interior design is in Taylor’s blood.  Her Dad managed cabinet factories while she was growing up, and she took countless courses in architecture, CAD, and other design based classes starting as early as high school.  Today, in her free time, she enjoys hanging out with friends, traveling, spending time on beautiful beaches – Mexico and the west coast being her faves – and even sometimes dabbling in landscape and hardscape design for family and friends.


Linda Alvino

Linda Alvino

Showroom & Marketing Manager

Linda manages the Ulrich, Inc. showroom in Ridgewood, NJ, ensuring that every detail in its stunning displays are ready each day for designer / client collaboration and creative meetings.

A Bergen County native, Linda holds bachelor’s degrees in math, Spanish and business which initially launched her into a 15-year career in international fragrance sales. As her family grew, she decided to remain local and found her niche with the Ulrich family of employee owners.

She began with Ulrich in the operations department, ensuring that all services and materials arrived at their designated job sites when needed. In 2012, the value of our customer service attracted Linda to manage the firm’s marketing and advertising efforts; as such, she organizes showroom events including professional training seminars, cooking demonstrations, charity group dinners, and employee parties. She also helps develop our advertising and publicity.

Linda enjoys most things creative, spending time with people, and above all, making them happy!


Linda Alvino

Bart Colasuono

Senior Project Manager

Bart is our Senior Project Manager responsible for Operations.  He has been with Ulrich, Inc. since 1986.  Bart began his career here as a member of our field staff.  With the expert tutelage of our master carpenters and his natural talent for the business his knowledge and expertise grew quickly.

He was soon handling complete installations, and today he employs the experience and knowledge from countless successful projects he has managed on both commercial and residential scales.

Bart’s skill and experience make him an organized catalyst between client, designer, field staff and tradespeople.  He is personally involved in each project from check measure to final punch list.  Long after the work is completed, he is available to our homeowners to insure continued satisfaction.  When not on the job, Bart enjoys skiing, classic car shows and spending time with his family.


Linda Alvino

Mike Harpster

Project Manager

Mike joined the Ulrich team in 1999 as one of our field staff. His dedication to customer satisfaction and ability to effectively balance multiple priorities propelled him to his current position as a project manager where he continues to delight his clients.

Mike creates and maintains the project schedule, coordinates field resources and trade partners, and works directly with homeowners to ensure consistent communication from demolition through final punch list… and beyond! With 23 years of carpentry experience, Mike provides thoughtful leadership and careful attention to detail on any project.

He has a B.A. in Psychology from Clemson University and, in his free time, enjoys coaching his son’s baseball team and spending time with family and friends.


  • Dwin & Karen Bohn

    “We are quite pleased with the design and construction of our kitchen. Your guidance during the selection of cabinetry, appliances, countertop material and hardware was invaluable. Adding in the obstacles caused by the pandemic created a challenging situation, however, your professionalism, experience and knowledge made the project a success. Our kitchen surpassed our expectations and we are grateful for the time, thought, energy and effort expended on our behalf. We are happy to have chosen Ulrich."

    Dwin & Karen BohnRidgewood, NJ

  • Marilyn and Don Becker

    Every morning when I come downstairs and walk into the kitchen, it feels like Christmas all over again. Many, many thanks Ulrich, Inc., for the spectacular work done in creating our beautiful new kitchen. From the innovative ideas of our gifted designer, the plan was executed flawlessly headed by our Project Manager, Mike. No detail, down to the most minute, was overlooked. The project commenced on time and was executed in just a few short weeks. We could not be happier and are enjoying working in this fabulous space. The entire team, from the plumber to the electrician, were a pleasure to have in our home. Clearly this group takes pride in their work. And the results prove it! Thank you all for making our dream kitchen a reality!

    Marilyn and Don BeckerHo-Ho-Kus, NJ

  • Inge & Richard Buchert

    Ulrich built a 300’ addition, created an open concept encompassing the kitchen, dining and living rooms, a hearth room with a vaulted ceiling and fireplace, and a lovely outdoor space for us – all of which looks amazing! From start to finish - with expert design, installation, and project management - the Ulrich team earned our trust and came to feel like family. Even now, after the project is complete, they remain available for any questions or concerns. Ulrich is simply the best of the best!

    Inge & Richard BuchertRidgewood, NJ

  • Scott and Diane Pomerantz

    Our experience with Ulrich over the last four years has been absolutely wonderful! Quality and craftsmanship are very important to us, and they delivered it in every detail across multiple projects throughout our home. From start to finish we were delighted with the service, professionalism and especially the results. We couldn't be happier with Ulrich and their outstanding team!

    Scott and Diane PomerantzWyckoff, NJ

  • CMR

    We loved the computerized renderings of our kitchen. It gave us a way to truly visualize our future kitchen! The Ulrich team made the whole process seamless - from concept to completion. And, of course now, we love the way the project turned out. We would definitely recommend Ulrich to others!

    CMROakland, NJ

  • J. Roche

    Our remodeling experience with Ulrich gave us piece of mind from day one. We started out planning a master bath remodel and you have now transformed our kitchen and are working on our family room as well. We value your design expertise and dedicated service so highly that we would never think of working with anyone else!

    J. RocheWyckoff, NJ

  • Maureen and Mike Nally

    Our kitchen is the heart of our home and Ulrich’s beautiful design has created a warm and welcoming place for both family and friends. Our family has enjoyed many wonderful hours celebrating and sharing good food and good times. The professionalism of the Ulrich design team led to a seamless transition from the old to the new. Thank you for making our dreams a reality.

    Maureen and Mike NallyHo-Ho-Kus, NJ

  • Louise & Ron Rogers

    We were delighted with our first Ulrich kitchen, nearly 20 years ago, which prompted our return. One of the best aspects of working with Ulrich is making the process a one-stop source for the best of everything. This new project exceeded our expectations once again.

    Louise & Ron RogersRidgewood, NJ

  • Maggie & Tony Browne

    Outstanding job! We couldn’t be happier with the final product. All the workers were always professional and a joy to work with. The creative design took our kitchen and our home to another level.

    Maggie & Tony BrowneRidgewood, NJ

  • Louise & Chris Sargente

    Ulrich took us by the hand and led us through the process-incomparable design, material selections, installation, and even in-home instruction on our new appliances. For a start to finish guided experience that makes things very easy and leads to a beautiful and functional outcome Ulrich simply can’t be beat!

    Louise & Chris SargenteRidgewood, NJ

  • Deborah Davis and Mark Urman

    We postponed renovating our kitchen for ten years because we heard so many horror stories from friends and neighbors about their experience. Then we met one of your interior designers – she turned our small kitchen into a high-wattage jewel box that delights us every day. ULRICH is a superior company that delivers the best ideas, the best materials and workmanship, and, in the end, the very best kitchen. Thanks you and we would be happy to recommend you to anyone who cares about perfection.

    Deborah Davis and Mark UrmanMontclair, New Jersey

  • Fran Grabow

    To say that we think our remodeled kitchen is exceptional would be an understatement. Not only is it beautiful, it is also very functional. I think what I enjoy most is that our kitchen is unique. The cabinets look like fine furniture. Everyone at ULRICH was extremely professional.

    Fran GrabowEnglewood, New Jersey

  • Tony Manning, Interior Designer, Mitchell Manning and Associates

    What a pleasure it was working with Ulrich, Inc. on the kitchen at the Designer Showhouse of New Jersey! Always professional, innovative with design, and totally cooperative, Ulrich made the kitchen installation seamless and made it all happen on time, with an incredibly beautiful result. My experience certainly confirms Ulrich, Inc.'s reputation as the finest design-build firm in the region.

    Tony Manning, Interior Designer, Mitchell Manning and AssociatesNY

  • Kathleen Burke & Bernie Grzelak

    It has been our good fortune, and great pleasure to have teamed up with Ulrich, Inc. on numerous renovation projects in our home. Our designer is incredibly talented, gracious, and collaborative. The entire Ulrich team, from the President to the showroom manager, project managers, carpenters, office staff, and crew have consistently made us feel at ease and a top priority, no matter the scope of the project. Ulrich's craftsmanship and attention to detail is unparalleled. Each year our home has grown more beautiful thanks to Ulrich's work and we could not be happier with the results!

    Kathleen Burke & Bernie GrzelakRidgewood, NJ

  • Mr. & Mrs. Eugene Filippi

    I am writing to thank the entire ULRICH team for transforming our kitchen and powder room into the perfect space for our 1918 home in Westwood, NJ. I believe the remodeling process was as quick and painless as it could possibly be and completely free of the horror stories that one typically hears when discussing home remodeling project.” “We have been impressed by the team approach your company uses. Every person we have come in contact with has been friendly, responsive and helpful in finding answers and solutions throughout the process.” “ULRICH operates like a well-oiled machine and we want to thank everyone for doing such a beautiful job.

    Mr. & Mrs. Eugene FilippiWestwood, New Jersey